Influence of short video content on consumers purchase intentions on social media platforms with trust as a mediator
Crossref DOI link: https://doi.org/10.1038/s41598-025-94994-z
Published Online: 2025-05-13
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Luo, Chengdan
Hasan, Nurul Ain Mohd
Zamri bin Ahmad, Abdul Mua’ti
Lei, Guosheng
Text and Data Mining valid from 2025-05-13
Version of Record valid from 2025-05-13
Article History
Received: 21 November 2024
Accepted: 18 March 2025
First Online: 13 May 2025
Declarations
:
: The authors declare no competing interests.