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Cognitive dissonance and psychological contract violation in sports fan loyalty under scandal events

Published Online: 2026-01-10

Authors

Xu, Wanyue

Xu, Wenhui

Zhang, Desheng
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Text and Data Mining valid from 2026-01-10

Accepted Manuscript valid from 2026-01-10
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Article History

Received: 12 October 2025

Accepted: 6 January 2026

First Online: 10 January 2026

Competing interests

: The authors declare no competing interests.

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