Garnett, Claire http://orcid.org/0000-0002-6589-299X
Dinu, Larisa-Maria
Oldham, Melissa
Perski, Olga
Loebenberg, Gemma
Beard, Emma
Angus, Colin http://orcid.org/0000-0003-0529-4135
Burton, Robyn
Field, Matt
Greaves, Felix
Hickman, Matthew
Kaner, Eileen
Michie, Susan http://orcid.org/0000-0003-0063-6378
Munafò, Marcus http://orcid.org/0000-0002-4049-993X
Pizzo, Elena
Brown, Jamie http://orcid.org/0000-0002-2797-5428
Funding for this research was provided by:
DH | NIHR | Public Health Research Programme (NIHR127651, NIHR127651, NIHR127651, NIHR127651, NIHR127651, NIHR127651, NIHR127651, NIHR127651, NIHR127651, NIHR127651, NIHR127651, NIHR127651, NIHR127651, NIHR127651, NIHR127651)
Cancer Research UK (PRCRPG-Nov21\100002, PRCRPG-Nov21\100002)
DH | National Institute for Health Research (NIHR302923)
Marie Skłodowska-Curie Postdoctoral Fellowship
Article History
Received: 12 December 2023
Accepted: 14 June 2024
First Online: 29 June 2024
Competing interests
: O.P., C.A., M.M., G.L., L.D., M.F., E.B., E.P. and S.M. declare no conflicts of interest. M.O.’s salary is partially funded by Medical Research Council (MR/W026430/1). J.B. has received unrestricted research funding to study smoking cessation from Pfizer and J&J, who manufacture smoking cessation medications and sits in an unrenumerated role on the scientific advisory board for the SmokeFree app. C.G. and M.O. have done paid consultancy work for the behaviour change and lifestyle organization, ‘One Year No Beer’, providing fact checking for blog posts. F.G. is employed by NICE and previously by Public Health England PHE; he has no other conflicts of interest. R.B. is currently employed by the Office for Health Improvement and Disparities. M.H. is co-director of NIHR Health Protection Research Unit in Behavioural Science and Evaluation and a trustee for the Society for the Study of Addiction. Outside the submitted work, E.K. has previously co-authored papers that analysed raw market research consumer-based data provided to Newcastle University under a direct contract with Kantar Worldpanel at no cost to Newcastle University. Kantar Worldpanel received reimbursement from AB InBev to cover the costs of the data, Kantar WordPanel having similar commercial relationships with other customers who pay to have data collected on food and non-food items available for sale in supermarkets and other retail outlets covered by the WorldPanel.