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Authors
Jiang, Elizabeth Q. https://orcid.org/0000-0002-3121-8905
Shih, Margaret J. https://orcid.org/0000-0002-8182-5068
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Funding
Funding for this research was provided by:
Morrison Center for Marketing and Data Analytics at UCLA Anderson
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Article History
Received: 2 August 2024
Accepted: 30 June 2025
First Online: 17 July 2025
Competing interests
: The authors declare no competing interests.
