Ironmonger, L
Ohuma, E
Ormiston-Smith, N
Gildea, C
Thomson, C S
Peake, M D
Article History
Received: 1 August 2014
Revised: 27 October 2014
Accepted: 2 November 2014
First Online: 2 December 2014
Competing interests
: Cancer Research UK as an organisation and MDP have been involved in the development and leadership of the National Awareness and Early Diagnosis Initiative which oversaw the development of the public awareness campaigns.