Rubin, G P
Saunders, C L
Abel, G A
McPhail, S
Lyratzopoulos, G
Neal, R D
Article History
Received: 29 July 2014
Revised: 7 November 2014
Accepted: 1 December 2014
First Online: 20 January 2015
Competing interests
: From March 2012 to March 2014 GPR was the Royal College of General Practitioners Clinical Lead for Cancer and was a national advocate for the role of the GP in cancer diagnosis. The remaining authors declare no conflict of interest.