Moffat, J
Bentley, A
Ironmonger, L
Boughey, A
Radford, G
Duffy, S
Article History
First Online: 3 March 2015
Competing interests
: Cancer Research UK has been involved in the development and leadership of the National Awareness and Early Diagnosis Initiative, which includes the Be Clear on Cancer programme among other activities. Cancer Research UK was funded by the DH to coordinate the evaluation of Be Clear on Cancer campaigns running until the end of March 2013. GR co-authored the evaluation report on the regional BCOC bowel campaign. SD is national clinical director for cancer and is involved in the BCOC programme on an ongoing basis.