Threapleton, D E
Burley, V J
Greenwood, D C
Cade, J E
Article History
Received: 18 May 2014
Revised: 1 September 2014
Accepted: 15 October 2014
First Online: 3 December 2014
Competing interests
: The PhD studentship for D Threapleton was sponsored by Kellogg Sales and Marketing UK Ltd. DCG has held an unrelated research grant (a study of infant diet) funded by Danone and has received personal fees from American Institute for Cancer Research/World Cancer Research Fund, outside the submitted work. Funding bodies played no part in data collection, analysis, interpretation or decision to publish.