Practice marketing: Why do it in-house?
Crossref DOI link: https://doi.org/10.1038/s41404-021-0939-5
Published Online: 2021-11-08
Published Print: 2021-11-08
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Westgarth, David
Text and Data Mining valid from 2021-11-08
Version of Record valid from 2021-11-08
Article History
First Online: 8 November 2021