McCutchan, Grace http://orcid.org/0000-0002-8079-2540
Smits, Stephanie
Ironmonger, Lucy
Slyne, Ciarán
Boughey, Amanda
Moffat, Jodie
Thomas, Rebecca
Huws, Dyfed Wyn
Brain, Kate
Article History
Received: 19 July 2019
Revised: 6 November 2019
Accepted: 19 November 2019
First Online: 16 December 2019
Ethics approval and consent to participate
: The survey was conducted as part of an omnibus survey conducted by Beaufort’s Research; therefore, ethical approval was not obtained for the omnibus. Beaufort Research operate to standard codes of conduct.
: Not applicable
: Requests for data-sharing will be considered by the senior authors. Please submit requests to the corresponding author.
: The authors declare no competing interests.
: The pre-campaign testing and elements of the evaluation were funded by the Early Diagnosis team at Cancer Research UK. Public Health England funded the development of the assets used in the campaign. NHS Wales funded the Welsh campaign and evaluation. Dr Grace McCutchan is supported by Health and Care Research Wales as part of the Wales Cancer Research Centre (Grant reference no: CA05). Dr Stephanie Smits is supported by a Health and Care Research Wales Fellowship.