Article History
Received: 28 November 2022
Accepted: 31 July 2023
First Online: 8 September 2023
Competing interests
: This research was undertaken as part of a PhD program at the University of Technology (UTS), Sydney, which was funded with many thanks by the Australian Government Research Training Programme Stipend. The PhD program was part of the new <i>deep tech entrepreneurship</i> initiative by UTS which encourages start-up enterprise founders to complete postgraduate studies alongside a commercial venture, in this case, the author was also the founder of Alixir Technologies Pty Ltd (Alixir) which has been referred to in the manuscript. This research has not been funded in any way by Alixir, who remain in the pre-revenue research and development stage.