Markey, Nigel
Howitt, Ben
El-Mansouri, Ilyass
Schwartzenberg, Carel
Kotova, Olga
Meier, Christoph
Funding for this research was provided by:
Boston Consulting Group
Article History
Received: 25 June 2023
Accepted: 29 January 2024
First Online: 12 February 2024
Competing interests
: The authors of this article are employees of The Boston Consulting Group (BCG), a management consultancy that works with the world’s leading biopharmaceutical companies. The research for this specific article was funded by BCG’s Health Care practice.