EEG Spectral Dynamics of Video Commercials: Impact of the Narrative on the Branding Product Preference
Crossref DOI link: https://doi.org/10.1038/srep36487
Published Online: 2016-11-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Wang, Regina W. Y.
Chang, Yu-Ching
Chuang, Shang-Wen
Text and Data Mining valid from 2016-11-07
Version of Record valid from 2016-11-07
Article History
Received: 18 July 2016
Accepted: 11 October 2016
First Online: 7 November 2016
Competing interests
: The authors declare no competing financial interests.