The Roles of Branding in Public Administration and Place Management: Possibilities and Pitfalls
Crossref DOI link: https://doi.org/10.1057/978-1-137-55269-3_22
Published Online: 2017-11-29
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ashworth, G. J.
Kavaratzis, M.
License valid from 2017-11-29