Marketing Boards
Crossref DOI link: https://doi.org/10.1057/978-1-349-95189-5_1185
Published Online: 2018-02-15
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Barrett, Christopher B.
Mutambatsere, Emelly
Text and Data Mining valid from 2018-01-01
Version of Record valid from 2018-01-01
Chapter History
First Online: 15 February 2018