How company responses and trusting relationships protect brand equity in times of crises
Crossref DOI link: https://doi.org/10.1057/bm.2014.12
Published Online: 2014-08-27
Published Print: 2014-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hegner, Sabrina M
Beldad, Ardion D
Kamphuis op Heghuis, Sjarlot
Text and Data Mining valid from 2014-06-01