You’re so lovable: Anthropomorphism and brand love
Crossref DOI link: https://doi.org/10.1057/bm.2014.14
Published Online: 2014-08-27
Published Print: 2014-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Rauschnabel, Philipp A
Ahuvia, Aaron C
Text and Data Mining valid from 2014-06-01
