Construing loyalty through brand experience: The mediating role of brand relationship quality
Crossref DOI link: https://doi.org/10.1057/bm.2014.16
Published Online: 2014-08-27
Published Print: 2014-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Francisco-Maffezzolli, Eliane Cristine
Semprebon, Elder
Muller Prado, Paulo Henrique
Text and Data Mining valid from 2014-06-01