The emergence and impact of consumer brand empowerment in online social networks: A proposed ontology
Crossref DOI link: https://doi.org/10.1057/bm.2014.20
Published Online: 2014-09-11
Published Print: 2014-08
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Boyd, D Eric
Clarke, Theresa B
Spekman, Robert E
Text and Data Mining valid from 2014-08-01
