Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations: A replication and extension
Crossref DOI link: https://doi.org/10.1057/bm.2014.24
Published Online: 2014-11-07
Published Print: 2014-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Felix, Reto
Borges, Adilson
Text and Data Mining valid from 2014-11-01
