Attachment, identification, and loyalty: Examining mediating mechanisms across brand and brand community contexts
Crossref DOI link: https://doi.org/10.1057/bm.2014.30
Published Online: 2014-12-29
Published Print: 2014-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hung, Hsiu-Yu
Text and Data Mining valid from 2014-11-01
