Five areas to advance branding theory and practice
Crossref DOI link: https://doi.org/10.1057/bm.2014.31
Published Online: 2014-11-28
Published Print: 2014-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Melewar, T C
Nguyen, Bang
Text and Data Mining valid from 2014-11-28