The current state and future of brand experience
Crossref DOI link: https://doi.org/10.1057/bm.2014.34
Published Online: 2015-01-23
Published Print: 2014-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Schmitt, Bernd H
Brakus, Joško
Zarantonello, Lia
Text and Data Mining valid from 2014-12-01
