The impact of a celebrity endorser’s credibility on consumer self-brand connection and brand evaluation
Crossref DOI link: https://doi.org/10.1057/bm.2014.37
Published Online: 2014-12-29
Published Print: 2014-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Dwivedi, Abhishek
McDonald, Robert E
Johnson, Lester W
Text and Data Mining valid from 2014-11-01