The future of brand and brand management – Some provocative propositions from a more methodological perspective
Crossref DOI link: https://doi.org/10.1057/bm.2014.39
Published Online: 2015-01-02
Published Print: 2014-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Wiedmann, Klaus-Peter
Text and Data Mining valid from 2014-12-01
