Building self-brand connections: Exploring brand stories through a transmedia perspective
Crossref DOI link: https://doi.org/10.1057/bm.2015.1
Published Online: 2015-03-06
Published Print: 2015-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Granitz, Neil
Forman, Howard
Text and Data Mining valid from 2015-01-01