A brand culture approach to Chinese cultural heritage brands
Crossref DOI link: https://doi.org/10.1057/bm.2015.12
Published Online: 2015-05-08
Published Print: 2015-04
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Schroeder, Jonathan
Borgerson, Janet
Wu, Zhiyan
Text and Data Mining valid from 2015-04-01