The line extension dilemma: Greater difference or similarity to existing products?
Crossref DOI link: https://doi.org/10.1057/bm.2015.22
Published Online: 2015-08-14
Published Print: 2015-08
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Wilkie, Dean C H
Johnson, Lester W
White, Lesley
Text and Data Mining valid from 2015-08-01
