Utilising a change management perspective to examine the implementation of corporate rebranding in a non-profit SME
Crossref DOI link: https://doi.org/10.1057/bm.2015.33
Published Online: 2015-10-23
Published Print: 2015-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Chad, Paul
Text and Data Mining valid from 2015-09-01
