The effects of sub-brands and brand name structure on extension evaluation: An empirical study based on Chinese culture
Crossref DOI link: https://doi.org/10.1057/bm.2015.34
Published Online: 2015-10-23
Published Print: 2015-10
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Chen, Tong
Ma, Ke
Zheng, Chundong
Wang, Han
Text and Data Mining valid from 2015-10-01
