Global brands in emerging markets: The cultural antecedents of global brand preference
Crossref DOI link: https://doi.org/10.1057/bm.2015.39
Published Online: 2015-12-16
Published Print: 2015-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Dalmoro, Marlon
Pinto, Diego Costa
Borges, Adilson
Nique, Walter Meucci
Text and Data Mining valid from 2015-12-01