Structures of brand and anti-brand meaning: A semiotic square analysis of reflexive consumption
Crossref DOI link: https://doi.org/10.1057/bm.2015.4
Published Online: 2015-04-29
Published Print: 2015-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Østergaard, Per
Hermansen, Judy
Fitchett, James
Text and Data Mining valid from 2015-01-01
