Brand personification and symbolic consumption among ethnic minority teenage consumers: An empirical study
Crossref DOI link: https://doi.org/10.1057/bm.2015.40
Published Online: 2015-12-16
Published Print: 2015-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Gbadamosi, Ayantunji
Text and Data Mining valid from 2015-12-01