Journal of Brand Management – Year end review 2015
Crossref DOI link: https://doi.org/10.1057/bm.2015.41
Published Online: 2015-12-16
Published Print: 2015-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Powell, Shaun M
Text and Data Mining valid from 2015-12-01