Positive affectivity as a predictor of consumers’ propensity to be brand loyal
Crossref DOI link: https://doi.org/10.1057/bm.2015.43
Published Online: 2015-12-11
Published Print: 2016-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Pulligadda, Sanjay
Kardes, Frank R
Cronley, Maria L
Text and Data Mining valid from 2015-12-11
