Corporate brands as catalysts in times of change: Lessons from a South African bank
Crossref DOI link: https://doi.org/10.1057/bm.2015.44
Published Online: 2016-01-19
Published Print: 2016-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
McCoy, Sean
Venter, Peet
Text and Data Mining valid from 2016-01-01