The Corporate Brand Identity and Reputation Matrix – The case of the Nobel Prize
Crossref DOI link: https://doi.org/10.1057/bm.2015.49
Published Online: 2016-01-19
Published Print: 2016-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Urde, Mats
Greyser, Stephen A
Text and Data Mining valid from 2016-01-01