A comprehensive framework of brand name classification
Crossref DOI link: https://doi.org/10.1057/bm.2015.8
Published Online: 2015-05-08
Published Print: 2015-02
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Arora, Sunny
Kalro, Arti D
Sharma, Dinesh
Text and Data Mining valid from 2015-02-01
