Organizing for brand protection and responding to product counterfeit risk: An analysis of global firms
Crossref DOI link: https://doi.org/10.1057/bm.2016.12
Published Online: 2016-04-22
Published Print: 2016-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Wilson, Jeremy M
Grammich, Clifford
Chan, Fiona
Text and Data Mining valid from 2016-04-22