Brand associations in the higher education sector: The difference between shared and owned associations
Crossref DOI link: https://doi.org/10.1057/bm.2016.14
Published Online: 2016-04-29
Published Print: 2016-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Mirzaei, Abas
Siuki, Elham
Gray, David
Johnson, Lester W
Text and Data Mining valid from 2016-04-29