Blogging the brand: Meaning transfer and the case of Weight Watchers’ online community
Crossref DOI link: https://doi.org/10.1057/bm.2016.16
Published Online: 2016-06-24
Published Print: 2016-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Willis, Erin
Wang, Ye
License valid from 2016-06-24