Finding fit: An exploratory look at SME brand orientation and brand management in the New Zealand food and beverage sector
Crossref DOI link: https://doi.org/10.1057/bm.2016.7
Published Online: 2016-03-04
Published Print: 2016-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Renton, Michelle
Daellenbach, Urs
Davenport, Sally
James E, Richard
Text and Data Mining valid from 2016-03-04