The art of mistiming: How interruptions make mobile coupon campaigns effective
Crossref DOI link: https://doi.org/10.1057/dddmp.2015.43
Published Online: 2015-11-16
Published Print: 2015-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Banerjee, Syagnik
Rishika, Rishika
Text and Data Mining valid from 2015-11-16