Managing customer insight creatively through storytelling
Crossref DOI link: https://doi.org/10.1057/dddmp.2015.45
Published Online: 2015-11-16
Published Print: 2015-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Stone, Merlin
Machtynger, Liz
Machtynger, Jon
Text and Data Mining valid from 2015-11-16
