What should UK and US marketers do to prepare for the biggest threat to business continuity for a decade?
Crossref DOI link: https://doi.org/10.1057/dddmp.2015.50
Published Online: 2015-11-16
Published Print: 2015-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kolah, Ardi
Foss, Bryan
Hickley, Martin
Text and Data Mining valid from 2015-11-16
