The brave new world of marketing — Only for the brave?
Crossref DOI link: https://doi.org/10.1057/dddmp.2015.8
Published Online: 2015-04-09
Published Print: 2015-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Reed, David
Text and Data Mining valid from 2015-01-01
