Budget allocation to grow market share and maximize customer equity: The effect of inertial segment size
Crossref DOI link: https://doi.org/10.1057/jma.2014.16
Published Online: 2014-12-19
Published Print: 2014-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Tsao, Hsiu-Yuan
Campbell, Colin
Ma, Junzhao
Pitt, Leyland
Text and Data Mining valid from 2014-12-01