Mining for the truly responsive customers and prospects using true-lift modeling: Comparison of new and existing methods
Crossref DOI link: https://doi.org/10.1057/jma.2014.18
Published Online: 2014-12-19
Published Print: 2014-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kane, Kathleen
Lo, Victor S.Y.
Zheng, Jane
Text and Data Mining valid from 2014-12-01
