Media mix modeling – A Monte Carlo simulation study
Crossref DOI link: https://doi.org/10.1057/jma.2014.3
Published Online: 2014-11-21
Published Print: 2014-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Liu, Yong
Laguna, Jorge
Wright, Matt
He, Hua
License valid from 2014-09-01