From predictive uplift modeling to prescriptive uplift analytics: A practical approach to treatment optimization while accounting for estimation risk
Crossref DOI link: https://doi.org/10.1057/jma.2015.5
Published Online: 2015-08-10
Published Print: 2015-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Lo, Victor S Y
Pachamanova, Dessislava A
Text and Data Mining valid from 2015-06-01